{"id":118,"date":"2021-10-06T09:00:00","date_gmt":"2021-10-06T09:00:00","guid":{"rendered":"https:\/\/chatsupport.co\/blog\/?p=118"},"modified":"2022-04-26T13:25:14","modified_gmt":"2022-04-26T13:25:14","slug":"how-to-get-leads-online","status":"publish","type":"post","link":"https:\/\/chatsupport.co\/blog\/business-tips\/how-to-get-leads-online\/","title":{"rendered":"How to Get Leads Online: 7 Easy and Effective Ways"},"content":{"rendered":"\n


<\/p>\n\n\n

\"Cartoon<\/figure>\n\n\n

What Exactly is Lead Generation?<\/h2>\n\n\n\n

Lead generation is the process of capturing interested prospective customers and introducing them into your sales funnel. Depending on your product or business, lead generation can be a multi-step approach that includes many different tactics. <\/p>\n\n\n\n

Did you know that among business-to-business (B2B) marketers, 61% consider finding leads<\/a> or potential customers to be their biggest challenge?\u00a0<\/p>\n\n\n\n

Leads are out there, but lead generation implies that business owners must actively <\/em>attract them to their business. While many businesses might pay a sales lead generation company to do the work for them, most businesses need to find simple, effective, and inexpensive ways to get qualified leads online<\/a> themselves.<\/p>\n\n\n\n

Whether you\u2019re a large corporation, a tech startup, or a small business, lead generation is a critical part of any industry\u2019s marketing strategy<\/a>. In this article, we\u2019ll go over seven easy and effective ways to generate potential leads to keep your business thriving!<\/p>\n\n\n\n


<\/p>\n\n\n\n

7 Easy Ways to Get Leads Online<\/h2>\n\n\n\n

Ready to get started? Consider the following methods for online lead generation to reach more potential customers:
<\/p>\n\n\n\n

  1. Get out there with content marketing

    <\/li>
  2. Rise through the rankings with website optimization & SEO

    <\/li>
  3. Use the power of digital advertising & social media

    <\/li>
  4. Create stellar landing pages

    <\/li>
  5. Participate & engage in online review platforms

    <\/li>
  6. Take advantage of email marketing

    <\/li>
  7. Offer live chat support<\/li><\/ol>\n\n\n\n


    <\/p>\n\n\n\n

    1. Get out there with content marketing<\/h3>\n\n\n\n

    Content marketing<\/a> is all about getting the word out in any shape or form. By creating content, your goal is to establish a strategic presence across multiple platforms and through various mediums such as infographics, whitepapers, webinars, podcasts, YouTube videos, and more. One great example of content marketing is Coca-Cola\u2019s \u201cShare a Coke\u201d campaign.\u00a0<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \"Coke<\/figure><\/div>\n\n\n\n

    Source<\/a><\/p>\n\n\n\n


    <\/p>\n\n\n\n

    This campaign is Coca-Cola\u2019s largest brand campaign ever; <\/em>having created over 800 million bottle labels. This is just one prime example of the power behind content marketing. Content marketing enables you to expand your online and <\/em>offline footprint, get in front of your audience<\/a>, and establish your brand as an authoritative, knowledgeable, informative source in your niche.<\/p>\n\n\n\n


    <\/p>\n\n\n\n

    2. Rise through the rankings with website optimization & SEO<\/h3>\n\n\n\n

    Web optimization is a technical marketing strategy that allows you to harness the power of your website and any web-based content. By creating and regularly updating your website meeting Google\u2019s standards and guidance<\/a>, you\u2019re on your way to creating a site that gets listed in the SERPs.<\/p>\n\n\n\n

    Now, enter: SEO. <\/p>\n\n\n\n

    SEO (search engine optimization)<\/a> is the vehicle<\/em> through which your site and content can reach the top of the SERPs and have staying power. By identifying high-volume, low-competition keywords<\/a>, you can create unique and relevant content that your ideal audience is searching for. When your web content is optimized for these search engines and search queries (and with some dedication to SEO as it takes a bit longer to see results), you\u2019ll start ranking a bit higher on search engines and getting the attention of potential leads.\u00a0<\/p>\n\n\n\n


    <\/p>\n\n\n\n

    3. Use the power of digital advertising & social media<\/h3>\n\n\n\n

    As a Facebook, LinkedIn, Instagram, and YouTube user, you\u2019ve likely encountered paid advertising. Any time you\u2019ve scrolled past an ad on Facebook or had to watch a 15-second clip in the middle of a YouTube video, you\u2019ve witnessed a company\u2019s digital and social media marketing strategies. These companies have a good reason to interrupt your scrolling and video.<\/p>\n\n\n\n

    There are over 3.6 billion <\/em>social media users<\/a> out there\u2014all<\/em> of these users present a unique opportunity to become a lead.\u00a0<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \"leads<\/figure><\/div>\n\n\n\n

    Source<\/a><\/p>\n\n\n\n


    <\/p>\n\n\n\n

    Most digital advertising strategies include display advertising. In short, you have an advertising budget and you pay to play. Pay-per-click (PPC) ads typically appear as search ads or display ads, designed to drive traffic and sales leads back to your website. <\/p>\n\n\n\n

    Pro-tip: <\/strong>Take your most loyal customers and turn them into a marketing influencer! You can run influencer outreach campaigns<\/a> to connect with those who’ve already established trust with your ideal customer on social media platforms.\u00a0<\/p>\n\n\n\n


    <\/p>\n\n\n\n

    4. Create stellar landing pages<\/h3>\n\n\n\n

    <\/p>\n\n\n\n

    \"landing<\/figure><\/div>\n\n\n\n

    Source<\/a><\/p>\n\n\n\n


    <\/p>\n\n\n\n

    To gain more leads, it\u2019s time to join the 68% of businesses<\/a> that utilize landing pages! Landing pages welcome your inbound customers and effectively, give them a place to \u201cland.\u201d Once they arrive, they can be led further down your sales funnel through calls to action (CTAs).<\/p>\n\n\n\n

    Further, landing pages also measure the effectiveness of those aforementioned digital marketing campaigns. Let\u2019s say someone saw your Facebook ad and that ad included a link to a landing page. If a lead clicks on that link and arrives on your landing page, you can accredit that lead to the original source, which is the Facebook ad. Why does this matter? This insight is critical in terms of identifying and fine-tuning your digital marketing campaigns even further.<\/p>\n\n\n\n


    <\/p>\n\n\n\n

    Pro-tip: <\/strong>It’s always a good idea to run a\/b tests on your landing pages to see which version has the higher conversion rate. You can test things like the placement of your offer, buttons, and contact information to see what your target audience responds to better.<\/p>\n\n\n\n


    <\/p>\n\n\n\n

    5. Participate & engage in online review platforms<\/h3>\n\n\n\n

    <\/p>\n\n\n\n

    \"online<\/figure><\/div>\n\n\n\n

    Online review platforms aren\u2019t just a place where dissatisfied customers can go to complain. In fact, they\u2019re actually where 93% of customers will go<\/a> before <\/em>deciding to do business with you.<\/p>\n\n\n\n

    These sites, if used correctly, can offer your business a competitive edge and bring in more qualified leads. How so? Here are three very simple, but very effective ways:<\/p>\n\n\n\n