{"id":158,"date":"2021-10-27T09:00:00","date_gmt":"2021-10-27T09:00:00","guid":{"rendered":"https:\/\/chatsupport.co\/blog\/?p=158"},"modified":"2022-04-26T13:21:09","modified_gmt":"2022-04-26T13:21:09","slug":"customer-acquisition-strategy","status":"publish","type":"post","link":"https:\/\/chatsupport.co\/blog\/customers\/customer-acquisition-strategy\/","title":{"rendered":"5 Simple Customer Acquisition Strategies Businesses Can Leverage Today"},"content":{"rendered":"\n


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\"A<\/figure>\n\n\n

What Is Customer Acquisition?<\/h2>\n\n\n\n

Mahatma Gandhi once said<\/a>, \u201cA customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it\u2026\u201d<\/p>\n\n\n\n

But before you can serve this customer well, you have to bring them to your business<\/a> in the first place. That\u2019s exactly what customer acquisition is\u2014it\u2019s the act of generating leads and eventually converting them into paying customers. It\u2019s about lead generation and nurturing, or moving customers throughout the entire sales funnel<\/a>. If you\u2019ve ever seen free trials and special discount offers in commercials and online ads, you\u2019ve seen part of a business\u2019 customer acquisition strategy.\u00a0<\/p>\n\n\n\n

Customer acquisition is all about getting people in the door (whether that\u2019s a physical or virtual one). So, how exactly do you pull this off? <\/p>\n\n\n\n

In this post, we\u2019ll cover five popular customer acquisition strategies and marketing efforts that you can start today. The goal is to create a sustainable strategy<\/a> that can evolve with changing trends and market conditions, so having a multi-prong approach is critical. Let\u2019s get started by reviewing what\u2019s on most marketers minds\u2014the customer acquisition cost.<\/p>\n\n\n\n


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How to Calculate the Customer Acquisition Cost<\/h2>\n\n\n\n

The customer acquisition cost<\/a> (CAC) refers to the amount of money a company spends to obtain a single customer. How do you find out what your company\u2019s CAC is?<\/p>\n\n\n\n

First, determine the total amount of money you\u2019re spending<\/a> on sales and marketing, or your marketing costs (MC). Then, divide that amount by the total number of customers acquired (CA) during that period.\u00a0<\/p>\n\n\n\n

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\"Calculate<\/figure><\/div>\n\n\n\n

Source<\/a><\/p>\n\n\n\n


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For instance, if in the last 90 days you\u2019ve spent $10,000 on sales and marketing (including overhead, staff wages, and tool costs), and you\u2019ve brought in 1,000 new customers, your CAC is $10. If you find that your CAC is higher than you expected, evaluate your customer acquisition process. What efforts are you using and where? Revisit market research to ensure you’re targeting prospects who are most likely already interested in what you have to offer.<\/p>\n\n\n\n


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5 Simple Customer Acquisition and Marketing Strategies <\/h2>\n\n\n\n


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1. Search engine optimization (SEO)<\/h3>\n\n\n\n
\"SEO<\/figure><\/div>\n\n\n\n

Source<\/a><\/p>\n\n\n\n


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Search engine optimization<\/a> (SEO) is an ever-evolving digital marketing strategy. It\u2019s the practice of creating and maintaining relevant content with the intention of bringing in traffic from search engines. The idea is that by producing quality, optimized content, you\u2019ll be more visible to your target audience. You can bring them into your customer acquisition funnel through organic search, and then use other tactics (such as adding live chat<\/a> to your site), to further lead them to a conversion.\u00a0<\/p>\n\n\n\n

SEO involves many moving parts, and you won\u2019t get results overnight. It takes months of consistent effort to really start to see the gains of SEO. An effective SEO strategy includes:<\/p>\n\n\n\n