{"id":355,"date":"2022-02-23T10:00:00","date_gmt":"2022-02-23T10:00:00","guid":{"rendered":"https:\/\/chatsupport.co\/blog\/?p=355"},"modified":"2024-06-13T16:10:29","modified_gmt":"2024-06-13T16:10:29","slug":"in-app-messaging-increase-customers","status":"publish","type":"post","link":"https:\/\/chatsupport.co\/blog\/how-to\/in-app-messaging-increase-customers\/","title":{"rendered":"How In-App Messaging Can Boost Your Lead Intake"},"content":{"rendered":"
\"In-App<\/figure>\n\n\n

What is in-app messaging?<\/h1>\n\n\n\n

In-app messaging is a way to communicate with your customers while they are already engaged on your application or website<\/a>. It\u2019s a way to reach them directly, spark awareness and interest, and encourage them to take action.<\/p>\n\n\n\n

Today\u2019s in-app messages are more than simple pop-ups; they can include videos, buttons and links, images, GIFs, and other media. They can also be triggered in a variety of ways: when users open the app for the first time (or a specific number of times), after a certain amount of time spent using the app, or when users perform certain behaviors or actions within the app.<\/p>\n\n\n\n

All of this adds up to one thing: More meaningful interactions<\/a> with your customers at the moments that matter most \u2014 both to them and your business. In fact, in-app messages have a high open-rate of 75%<\/a>.<\/p>\n\n\n\n

In this article, we will review the value of in-app messaging to businesses who are ready to make use of it.<\/p>\n\n\n\n

\"In-App<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

The differences between in-app messaging and push notifications<\/h1>\n\n\n\n

Push notifications and in-app messaging are two ways to engage with your users. Although they sound similar, the two are actually quite distinct and serve different purposes.<\/p>\n\n\n\n

A push notification is a message that pops up on a mobile device and has an open rate of 90%<\/a>. It can be sent at any time, and it isn\u2019t a requirement for users to be actively using the app or platform to receive them on their screen. They can appear on the screen whether the phone is locked or unlocked, but they will disappear if the user dismisses them without doing anything more.<\/p>\n\n\n\n

In-app messages are accessible only when a user is actively engaged with an app or platform. Users must be using their devices and have the app open to receive them. These messages appear as alerts that either ask for feedback or provide users with information about new features and discounts. <\/p>\n\n\n\n

Both push notifications and in-app messages can be effective tools for engaging users, but it’s important to know the difference between the two before deciding which type of message you will use for your business.<\/p>\n\n\n\n

Top 6 use cases for in-app messaging<\/h1>\n\n\n\n

In-app messaging is valuable for almost any business with a native mobile app or web application. It can be used for marketing and customer acquisition initiatives, as well as onboarding, customer retention strategies, customer engagement tactics, and more.<\/p>\n\n\n\n

Read more about its use cases in detail below.<\/p>\n\n\n\n

1. Onboarding<\/h2>\n\n\n\n

In-app messaging is the perfect tool for providing users with helpful tips, guided tours, and walkthroughs. In-app messages can be triggered based on specific actions, or at a time or location of your choosing.<\/p>\n\n\n\n

Onboarding users can be tricky. If your product tour is complex or covers several features, chances are you have to spend quite a bit of time walking new users through everything. Using in-app messages to walk first-time users through the app makes it easy to ensure that they understand all the features and benefits of your product.<\/p>\n\n\n

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\"\"
Google Drive is a popular and great example of in-app messaging where the app experience changes according to whether you\u2019re a first-time user for certain functionalities.<\/em><\/figcaption><\/figure><\/div>\n\n\n

In-app messages are great for this because they pop up right when and where you want them to. Best of all, they’re mobile-optimized, so they work well on iOS and Android.<\/p>\n\n\n\n

2. App updates and new features<\/h2>\n\n\n\n

The most obvious benefit of in-app messaging is to encourage your users to update to the newest version of your app. In the mobile ecosystem, promoting app updates has two main benefits:<\/p>\n\n\n\n